Publicity 101 Toolkit

Regular Price: $30.00

MCN Members: $20.00

This 50-page workbook is full of practical information to help you effectively work with the media to gain publicity for your nonprofit organization. Written by veteran media experts, the Publicity 101 Toolkit includes tips, samples and worksheets to help you develop the right media contacts, shape your message, prepare for media interviews, plan for a crisis, and more.

Features Include:

• Seven do-it-yourself worksheets
• Tips for defining your story and key messages
• Tips to prepare for media interviews
• Media dos and don'ts
• Elements of a media kit
• Tips for writing a news release and background piece
• Glossary of publicity terms
• Samples of a PR plan, news release, story proposal letter and fact sheet
• Contact list of Minnesota Media
• Plus much more!

Published by WomenVenture, 2004, 2006.