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2314
University Ave. #20
St. Paul, MN 55114
Phone: 651.642.1904
Fax: 651.642.1517
Greater MN: 1.800.289.1904
Email: info@mncn.org |
Reach
Minnesota's Nonprofit Sector
MAKING THE MOST
OF YOUR MARKETING DOLLARS
If you’ve decided you want to tap into Minnesota’s nonprofit sector, you’ve come to the right place! MCN has a variety of options to help you market your services to nonprofits, no matter your the size of your marketing budget. The following information is designed to guide you through the levels of marketing your services using the opportunities listed in this booklet. Keep in mind that what follows are only suggestions. We hope this information will serve as a springboard for you to enhance your marketing plans!
Establish awareness
of your services
Get your name out there! Learn more about your audience and
potential clients, and let them know you are available as a
resource to them. |
- Get involved in the nonprofit community -- serve as a
board or committee member.
- Join the Minnesota Council of Nonprofits as an
Associate Member.
- Send MCN information about your services.
- Submit a listing for the
Nonprofit Yellow Pages.
- Attend
nonprofit events, including MCN’s
Annual Conference in October, The Leadership
Conference in June, the Technology Conference in March
and other nonprofit training events.
- Stay current -- read and become familiar with nonprofit
specific publications, including Nonprofit News, the Nonprofit
Economy Report and others.
- Become familiar with other sector-wide publications such
as Nonprofit World, Chronicle of Philanthropy, Giving Forum,
Minnesota Nonprofit Directory.
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Begin active marketing
As awareness about your business grows, you’ll want to begin
doing outreach activities that allow your potential customers
to deepen their understanding of the services you offer. In
addition to the suggestions listed above, you may also want
to consider the following: |
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Target your markets
Once you have an established presence in the nonprofit sector,
you may want to consider stepping up your efforts by further
targeting your markets within the nonprofit sector. |
- Consider sponsoring and promoting your own workshops customized
for nonprofits.
- Maximize the use of higher level
Associate benefits with other opportunities, such as
purchasing additional mailing list rentals for targeted
mailings.
- Have an active and consistent presence at
MCN trainings and other nonprofit events through attending,
exhibiting and/or sponsoring.
- Take advantage of the option of a custom data analysis
for your business. This is available at no cost to Associates
at the Ally level and includes a one-on-one opportunity
to learn more about which markets with the nonprofit sector
are the best fit for your business.
- Combine benefits of all levels to maximize your marketing
effort.
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